POOJA SAHU
Staff UX Designer · Product Design Leader

I design high-stakes digital products where trust, regulation, business and AI all compete for attention.

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About me 01 / PROFILE

Shaping the
future of work.

I’m a Staff UX Designer and product design leader with 15+ years of experience turning complex digital products into experiences people can understand, trust and use.

My work spans fintech, healthcare, enterprise platforms and eCommerce, with global teams including Altimetrik, Western Union, PayPal, SiteRx, TaskUs and TCS.

Today, I’m focused on AI-native and agentic UX — exploring how AI can understand intent, surface context, support multi-step work and recommend actions while people remain informed and in control.

UX STRATEGYCOMPLEX SYSTEMSAI-NATIVE UXAGENTIC UX
AI-NATIVE · AGENTIC UX

Designing for
what comes
next.

I explore how complex, screen-driven workflows can evolve into intent-based experiences where AI understands context, recommends actions and supports multi-step work — while people remain informed and in control.

01

Understand intent

Move beyond commands. Design for goals, context and the work users are actually trying to complete.

02

Make decisions visible

Show what the system knows, what it is doing, why it recommends an action and where uncertainty remains.

03

Keep humans in control

Use confirmation, progressive disclosure, recovery, explainability and override when automation matters.

04

Choose the right role for AI

Know when AI should automate, recommend, explain — or deliberately defer to human judgment.

Selected work

03 / SELECTED WORK
Trust + ComplianceIdentity

Identity
without anxiety.

A guided KYC flow for sensitive ID and selfie verification, designed around trust and recovery.

View case study
Healthcare UXAI decision support

TrialMatch
AI.

A decision-support experience designed to reduce cognitive load for clinical coordinators working through complex trial-matching workflows.

View case study
Growth + LoyaltyPromo systems

Value
without hunting.

A promo wallet that turns scattered codes into a reusable, state-aware value system.

View case study